Content Strategy Hub

Comprehensive content silo strategy and SEO playbook for Jay Street Partners - designed to dominate home services marketing advisory search visibility.

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Content Architecture

6 content silos with 67 total pieces. Complete pillar + cluster strategy with internal linking maps.

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SEO & AI Playbook

On-page optimization, schema markup, AI visibility strategy, and technical SEO checklist.

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Keyword Strategy

Primary, secondary, long-tail, and question-based keywords for all target audiences.

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Implementation Plan

Phase-by-phase execution roadmap with priorities and timelines.

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Link Building

Target publications, guest posting opportunities, and digital PR angles.

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Schema & Technical

JSON-LD schema markup templates and technical SEO specifications.

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Strategy Summary

6
Content Silos
67
Total Content Pieces
200K+
Est. Words
3
Target Audiences

Target Audiences

PE Firms & Investors
Marketing due diligence, M&A value capture, portfolio optimization
HoldCos & Platforms
Multi-location marketing, centralization, scale operations
Operators & Executives
Marketing strategy, performance improvement, channel optimization

Content Silos Overview

Silo Pillar Topic Clusters Primary Audience
1Home Services Marketing Strategy10Operators, Marketing Leaders
2PE/M&A Marketing Due Diligence10PE Firms, HoldCos, Boards
3Multi-Location Marketing Operations10HoldCos, Platform Companies
4Channel Performance Optimization12Marketing Teams, Operators
5Marketing Measurement & ROI10CFOs, Operators, PE Partners
6Marketing Leadership & Team Building9CEOs, HR Leaders, PE Partners