Link Building Strategy
Target publications, guest posting opportunities, and digital PR angles.
Target Publications
Tier 1: Industry-Specific (High Value)
| Publication | Type | Link Opportunity | Domain Authority |
|---|---|---|---|
| Contracting Business | Trade publication | Guest articles, expert quotes | ~50 |
| ACHR News | HVAC industry news | Guest articles, expert commentary | ~45 |
| Plumbing & Mechanical | Trade publication | Guest articles, thought leadership | ~40 |
| Roofing Contractor | Trade publication | Guest articles | ~40 |
| ServiceTitan Blog | Industry software | Guest posts, case studies | ~55 |
| Nexstar Network | Industry group | Member content, speaking | ~45 |
| PHCC Connect | Association | Member content | ~40 |
| Service World Expo | Conference | Speaker, sponsor content | ~35 |
Tier 2: PE/Investor Publications (High Authority)
| Publication | Type | Link Opportunity | Domain Authority |
|---|---|---|---|
| PE Hub | Private equity news | Expert quotes, contributed articles | ~60 |
| Pitchbook | PE/VC research | Expert commentary | ~70 |
| Middle Market Growth | ACG publication | Member articles | ~50 |
| Private Equity International | Industry publication | Expert analysis | ~55 |
| Mergers & Acquisitions | M&A news | Expert quotes | ~55 |
Tier 3: Marketing/Business Publications (General Authority)
| Publication | Type | Link Opportunity | Domain Authority |
|---|---|---|---|
| Forbes (contributor) | Business publication | Contributed articles | ~95 |
| Inc. | Business publication | Expert quotes, contributed | ~92 |
| Marketing Week | Marketing publication | Expert commentary | ~75 |
| MarTech | Marketing technology | Guest posts | ~65 |
| Search Engine Journal | SEO/Digital marketing | Guest posts | ~80 |
Guest Posting Pitch Angles
For Industry Publications
- "5 Marketing Metrics Every Home Services CEO Should Track"
- "The Hidden Marketing Costs Killing Your HVAC Company's Margins"
- "Why Your Marketing Agency Relationship Isn't Working (And How to Fix It)"
- "Seasonal Marketing Strategies That Actually Move Revenue"
- "Local SEO in 2026: What Home Services Companies Need to Know"
For PE/Investor Publications
- "Marketing Due Diligence: The Often-Overlooked Value Driver in Home Services M&A"
- "How PE Firms Can Accelerate Portfolio Company Growth Through Marketing Excellence"
- "The Marketing Integration Playbook for Home Services Roll-Ups"
- "Red Flags in Home Services Marketing: What Deal Teams Should Look For"
- "Creating Marketing Synergies Across Portfolio Companies"
For Marketing Publications
- "Multi-Location Marketing: Lessons from Home Services Platforms"
- "Local Marketing at Scale: How Home Services Companies Balance Local and National"
- "The Shift from Traditional to Digital in High-Consideration Services"
- "Attribution Challenges in Multi-Touch, Multi-Channel Home Services Marketing"
Outreach Templates
Guest Post Pitch
Subject: Guest Post Pitch: [Specific Title Idea]
Hi [Editor Name],
I'm Daniel Egan, founder of Jay Street Partners and former VP of Marketing at Foris Solutions, where I managed $80MM+ in marketing investment for a PE-backed home services platform.
I'd like to contribute an article on [specific topic] for [Publication]. The piece would cover [2-3 key points] and provide actionable insights for [target audience].
I've attached an outline and can have a draft ready within [timeframe].
Recent work: [Link to relevant published content]
Would this be a fit for [Publication]?
Best,
Daniel Egan
Expert Commentary Pitch
Subject: Expert Source: Home Services Marketing & PE
Hi [Reporter Name],
I noticed you cover [beat/topic]. I'm available as an expert source on home services marketing, particularly around PE-backed platforms and M&A marketing due diligence.
Credentials:
- Former VP Marketing at Foris Solutions (PE-backed home services platform)
- Managed $80MM+ in marketing investment across seven U.S. markets
- Helped create $500MM+ in revenue for home services companies
Happy to provide quick commentary, background, or on-the-record quotes on relevant stories.
Best,
Daniel Egan
Jay Street Partners
Digital PR Angles
Original Research Opportunities
| Research Topic | Data Source | PR Angle |
|---|---|---|
| Home Services Marketing Benchmarks Report 2026 | Survey + client data | Industry trends, CPL by channel |
| PE Marketing Priorities Survey | Survey PE operating partners | What matters to investors |
| Channel Performance Comparison | Aggregate client data | Traditional vs. digital ROI |
| M&A Marketing Red Flags Study | Due diligence experience | What kills deals |
Newsworthy Commentary Angles
- Commentary on major home services M&A deals (ServiceTitan acquisitions, PE activity)
- Analysis of marketing technology trends in home services
- Predictions for home services marketing in coming year
- Response to industry reports/studies from ServiceTitan, Angi, etc.
HARO/Qwoted Categories
Monitor these categories for journalist queries:
- Business/Finance (PE, M&A)
- Marketing/Advertising
- Real Estate/Home Improvement
- Small Business/Entrepreneurship
- Technology (MarTech)
Podcast Targets
| Podcast | Focus | Pitch Angle |
|---|---|---|
| Service Business Mastery | Home services operations | Marketing strategy for operators |
| The HVAC School Podcast | HVAC industry | Marketing for HVAC companies |
| The PE Playbook | Private equity | Marketing due diligence |
| M&A Science | Mergers & acquisitions | Marketing in deal process |
| Marketing Over Coffee | General marketing | B2C service marketing |