Schema & Technical Specifications

Copy-ready JSON-LD schema markup and technical implementation details.

Organization Schema (Add to every page)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Jay Street Partners",
  "url": "https://jaystreetpartners.com",
  "logo": "https://jaystreetpartners.com/logo.png",
  "description": "Boutique advisory firm guiding go-to-market decisions for best-in-class home service companies.",
  "founder": {
    "@type": "Person",
    "name": "Daniel Egan",
    "jobTitle": "Principal"
  },
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "+1-313-744-3572",
    "email": "Daniel@JayStreetPartners.com",
    "contactType": "sales"
  },
  "sameAs": [
    "https://www.linkedin.com/company/jay-street-partners",
    "https://www.linkedin.com/in/danielegan"
  ],
  "areaServed": "United States",
  "knowsAbout": [
    "Home Services Marketing",
    "HVAC Marketing",
    "Plumbing Company Marketing",
    "Private Equity Marketing",
    "Marketing Due Diligence",
    "Fractional CMO Services"
  ]
}
</script>

Person Schema (About Page)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Person",
  "name": "Daniel Egan",
  "jobTitle": "Principal & Founder",
  "worksFor": {
    "@type": "Organization",
    "name": "Jay Street Partners"
  },
  "description": "Operator-turned-advisor with more than a decade of experience driving growth for home services companies. Former VP of Marketing at Foris Solutions.",
  "knowsAbout": [
    "Home Services Marketing",
    "Private Equity Marketing",
    "Marketing Strategy",
    "Customer Acquisition",
    "M&A Marketing Due Diligence",
    "Multi-Channel Marketing",
    "Revenue Growth"
  ],
  "alumniOf": {
    "@type": "Organization",
    "name": "Foris Solutions"
  },
  "email": "Daniel@JayStreetPartners.com",
  "telephone": "+1-313-744-3572"
}
</script>

Service Schema (Capabilities Page)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Service",
  "serviceType": "Marketing Advisory",
  "provider": {
    "@type": "Organization",
    "name": "Jay Street Partners"
  },
  "areaServed": "United States",
  "audience": {
    "@type": "Audience",
    "audienceType": "Private Equity Firms, Holding Companies, Home Services Operators"
  },
  "hasOfferCatalog": {
    "@type": "OfferCatalog",
    "name": "Advisory Services",
    "itemListElement": [
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Marketing Performance Improvement",
          "description": "Eliminate marketing waste and reallocate budget to high-performing channels"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Strategic Leadership & Advisory",
          "description": "Act as on-demand CMO to senior leadership"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Revenue Growth Acceleration",
          "description": "Identify and capture untapped market opportunities"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "M&A Value Capture",
          "description": "Reduce acquisition risk through comprehensive marketing due diligence"
        }
      }
    ]
  }
}
</script>

FAQ Schema Template

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is a home services marketing consultant?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "A home services marketing consultant is a strategic advisor who helps HVAC, plumbing, roofing, and other residential service companies optimize their marketing investment, improve lead generation, and build enterprise value. Unlike agencies that execute campaigns, consultants focus on strategy, performance improvement, and board-level decision-making."
      }
    },
    {
      "@type": "Question",
      "name": "What does a fractional CMO do for home services companies?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "A fractional CMO provides part-time executive marketing leadership without the cost of a full-time hire. For home services companies, this means strategic oversight of marketing investments, team development, agency management, and board-level reporting—typically on a retainer basis."
      }
    },
    {
      "@type": "Question",
      "name": "What is marketing due diligence?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Marketing due diligence is the systematic evaluation of a target company's marketing operations, spend efficiency, customer acquisition costs, and growth potential. For home services acquisitions, this includes analysis of channel performance, agency relationships, technology stack, and scalability of marketing operations."
      }
    },
    {
      "@type": "Question",
      "name": "How much should a home services company spend on marketing?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Home services companies typically invest 5-15% of revenue in marketing, depending on growth objectives, competitive intensity, and market maturity. The key is not the percentage but the efficiency: cost per lead, cost per acquisition, and marketing-attributed revenue should guide budget decisions."
      }
    }
  ]
}
</script>

Article Schema (For Blog Posts)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "[Article Title]",
  "description": "[Meta description]",
  "author": {
    "@type": "Person",
    "name": "Daniel Egan",
    "url": "https://jaystreetpartners.com/about"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Jay Street Partners",
    "logo": {
      "@type": "ImageObject",
      "url": "https://jaystreetpartners.com/logo.png"
    }
  },
  "datePublished": "[YYYY-MM-DD]",
  "dateModified": "[YYYY-MM-DD]",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "[Article URL]"
  },
  "image": "[Featured image URL]"
}
</script>

HowTo Schema (For Process Content)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HowTo",
  "name": "How to Improve Marketing ROI for a Home Services Company",
  "description": "A step-by-step guide to optimizing marketing performance for HVAC, plumbing, and residential service companies.",
  "step": [
    {
      "@type": "HowToStep",
      "name": "Audit Current Marketing Performance",
      "text": "Analyze all marketing channels, spend, and results to identify waste and opportunities."
    },
    {
      "@type": "HowToStep",
      "name": "Establish Baseline Metrics",
      "text": "Define cost per lead, cost per acquisition, and marketing-attributed revenue by channel."
    },
    {
      "@type": "HowToStep",
      "name": "Prioritize High-Impact Changes",
      "text": "Focus on changes that will have the biggest impact on business outcomes."
    },
    {
      "@type": "HowToStep",
      "name": "Implement and Measure",
      "text": "Execute changes and track results against baseline metrics."
    }
  ]
}
</script>

Breadcrumb Schema

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "name": "Home",
      "item": "https://jaystreetpartners.com"
    },
    {
      "@type": "ListItem",
      "position": 2,
      "name": "Resources",
      "item": "https://jaystreetpartners.com/resources"
    },
    {
      "@type": "ListItem",
      "position": 3,
      "name": "[Page Title]",
      "item": "[Current Page URL]"
    }
  ]
}
</script>

Technical Checklist

User-agent: *
Allow: /
Sitemap: https://jaystreetpartners.com/sitemap.xml

<!-- Primary Meta Tags -->
<title>[Title Tag - max 60 chars]</title>
<meta name="description" content="[Description - max 160 chars]">
<meta name="robots" content="index, follow">
<link rel="canonical" href="[Canonical URL]">

<!-- Open Graph -->
<meta property="og:type" content="website">
<meta property="og:title" content="[Title]">
<meta property="og:description" content="[Description]">
<meta property="og:image" content="[OG Image URL]">
<meta property="og:url" content="[Page URL]">

<!-- Twitter -->
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="[Title]">
<meta name="twitter:description" content="[Description]">
<meta name="twitter:image" content="[Image URL]">